Improving Everyday Experiences
With extensive experience in digital product design, I translate complex problems into clear, simple solutions through research, prototyping, and collaborative design.
I’ve delivered results for clients including Waitrose, BBC, Yell.com, Three, Vodafone, SapientNitro, Open University, WhatUsersDo, HeathWallace, Bupa, and GSK across large corporates, agencies, and startups.
Leveraging AI to personalise and optimise the first interaction point, ensuring every user lands on the most relevant, high-performing experience.
Education
Academically, I hold a first-class MA in Digital Design, am a NN/g certified UX professional, and a Fellow of the Royal Society of Arts.
I’ve also shared my expertise as a Design lecturer at the Open University, bridging academic insight with practical design solutions.
Employers
Across contract and permanent roles, I’ve collaborated with the following organisations.
© 2026 Rachel Barnes